A market researcher called at a house and his knockwas answered by a young woman with three smallchildren running around her. He asked her if she mindedreplying to his questions and she agreed. He asked her if she knew his company,Cheeseborough-Ponds. When she said no, he mentioned that among their many products wasVaseline and she certainly knew of that product. When asked ifshe used it, the answer was “Yes.” Asked how she used it,she said, “To assist sexual intercourse.” The interviewerwas amazed. He said, “I always ask that question becauseeveryone uses our product and they always say they useit for the child’s bicycle chain, or the gate hinge; butI know that most use it for sexual intercourse. Since you’vebeen so frank, could you tell me exactly how you useit?””Yes, we put it on the doorknob to keep the kids out.”
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